#Best linkedin ads professional#

Ask what is a visual that is already top of mind for them?įor lead magnets, an image of the downloadable is good (see #13’s image).Īvoid pattern-interrupt images – until you have specific targeting and a proven audience, then they are worth testing.Your ads don’t convert as you expect them to? You don’t know what’s wrong? Don’t worry, we got you. Use an image that will grab their attention.

People are scrolling through LinkedIn just as fast. Choose an image that will grab your audience’s attention. Square format is recommended because it takes up the most screen real estate and displays on both mobile and desktop. Single Image: 1200×627 to 1200×1200 (recommended) to 1200×2292įor single image ads, if the image is taller than square format, it will only display on mobile (and not desktop).Align the copy and headlines in your ads and landing pages.īook a call today > LinkedIn Ad Design Tips 11.“Download this guide now before you forget”.“Are you looking for the best ad copy tips?”.“Find out how we made $765,997 in two months by…”.Be specific (numbers help stick out from the text).If you’re running Facebook ads, keep in mind that your FB ad copy is likely too conversational, and too relaxed. Therefore, your ad copy should convey the same level of professionalism, or else you risk losing credibility. People are in a business mindset when they’re on LinkedIn, and most people take their work quite seriously. Too many emojis or uppercase letter will automatically trigger LinkedIn’s rejection 9. LinkedIn sponsored content can use up to 600 characters.Īfter 150 characters (the “intro” or the “fold”), your copy is hidden and there is a ‘…see more’ button. On LinkedIn, you’ll often end up spending a lot of more money. On Facebook you pay whether someone clicks or not, so you want to draw in the most people.Īdvertisers often use curiosity to draw in a prospect. Therefore we do not want to draw unqualified clicks – that only wastes money.Īlternatively, on Facebook you’re usually paying on a CPM (cost per impression) basis. But, you DO NOT pay when someone sees your ad but does not click. That means you pay when someone clicks on your ad. On LinkedIn, you’re usually paying on a cost-per-click (CPC) basis. Be very clear what the offer is and who it’s for. We’ll refer to these and explain best practices for each below!

You’ll have to define all of these inputs to create your ad. Here are some tips to help you create the best LinkedIn ads! LinkedIn Ad Componentsįirst, here are the elements of a LinkedIn sponsored content ad unit. Simply re-using the same Facebook ads on LinkedIn will get you poor results. So, we must intentionally create our ads – our ad copy and our creative – specifically for the LinkedIn platform. Therefore, we rely very little on the platform to optimize our campaigns for us. LinkedIn’s algorithms do not “learn” in the same way that Facebook’s algorithms do. We are usually paying on a cost-per-click (CPC) basis, NOT a CPM basis (which Facebook usually is).

#Best linkedin ads professional#

To be successful with LinkedIn ads, you must communicate differently with it’s professional audience. Members are older on average, they’re in a “business mindset”, and they’re using LinkedIn for very different reasons from when they use Facebook. LinkedIn is a professional social network. LinkedIn is a very different social network from Facebook – so you should NOT re-use the same exact ad copy… Are you looking to create the most effective LinkedIn Ads?